We are currently in the middle of a global behavioural change –
everything has changed, is changing and will be changed. Our
understanding of value concepts and trusted rules regarding consumers
became outdated overnight. What will the post-COVID-19 era mean for
brands, agencies and individuals in the creative industries? We don’t
know. What we do know is that you and I have something in common. We
are together in this journey, united by our shared resilience,
patience, tolerance, empathy and self-reflection.
As industries, agencies, or more importantly as individuals, it is time to step beyond traditional boundaries to share knowledge, spread courage and hope. Discovery and creativity are needed more than ever. Our name tgt.live is a reminder to think good thoughts. United by our knowledge of the Finnish creative industry, we believe we can emerge from this crisis stronger, better and more connected than ever before. It is up us to define how we emerge from it together.