Human centricity

Activism. What does that really mean?

Arto Sivonen
Arto Sivonen Founder, CEO Måndag

21 May 2020, 15:00 EEST


"Historically, pandemics have forced humans to break with the past and imagine their world anew. This one is no different. It is a portal, a gateway between one world and the next…We can choose to walk through it, dragging the carcasses of our prejudice and hatred, our avarice, our data banks and dead ideas, our dead rivers and smoky skies behind us. Or we can walk through lightly, with little luggage, ready to imagine another world." - Arundhati Roy. How marketers, storytellers and designers can help and are we ready to fight for the change? All of us should act on human rights and climate crisis. Rather than following cash flows our mission should be to elevate the skills in the creative industry and help professionals to act as leaders rather than just following the cash flows. Everyone agrees that now its time for a change, but are we really serious about it? Are you ready for that, also personally? Ready to change the way we live your everyday life? We’re talking about purpose and values, but we should talk more often what those values are. We need more action, instead of talking. We need activism.


I am the founder of Måndag, a marketing designer and an urban activist. Måndag is a creative agency specialised in social impact. We bring together the worlds of marketing, media, design and activism – to help organisations and companies find purpose and do things that really matter.Over the years, I’ve been involved in a number of projects that activate social change. I would like to renew the terminology that is used in marketing and focus on open communication and the participatory approach to involve people early in the process. I’m a firm believer in trying new things in both communications and in urban culture.I’ve worked in advertising for over twenty years, both in Finland and abroad. During this time I have learnt to understand marketing and to respect collaboration skills and creative work. By going through what I have, I now understand the laws of marketing and am able to apply them in today’s world.