Fireside chat about creativity, marketing and digital transformation - Q&A

Kati Riikonen
Kati Riikonen Upcoming VP, Head of Marketing & Analytics Telia Finland

12 May 2020, 15:00 EEST


During this discussion, Kati will reflect on her previous roles of sitting at different sides of the table within the marketing & digital business environment. She will share how she sees the post-covid era for marketers and answer your questions. Would you like to hear her key insights on digital transformation? Or perhaps you wonder how she defines creativity? Is there something you always wanted to ask from a CMO but never dared? Now it is your time! Your thoughts will be discussed during the session. Share your questions before 11.5 to


Kati Riikonen is the newly appointed VP, Head of Marketing & Analytics at Telia Finland and has previously worked as the CEO of Isobar, a company focusing on digital marketing. Since 2017, she has served as Head of Industry for Google and has gained vast experience in managing and developing digital businesses and marketing efforts in various companies.