The normal isn't going to (and shouldn't) return, it's time to move on.

Sami Niemelä
Sami Niemelä Founding Partner, Strategic Designer & Coach Nordkapp

5 May 2020, 14:00 EEST


The world before COVID19 was good for us, but in many parts not healthy at all. During COVID19 the creative industries are in the eye of the storm making it hard to see what’s beyond—and it’s time to disrupt ourselves. The questions is how might we make sure Post-COVID19 isn’t just return to the old normal and old wasteful ways, but progress into something better for us as individuals, the industry, and the world as a whole? Big words, and ideas but what do we have to loose here, right? This isn’t a talk, but more of part reflection and thinking out loud, part temperature check on the industry. How are we, where are and what opportunities lie ahead. The session will include a shared whiteboard for collecting thoughts and ideas for a quick synthesis right after.


Sami is a designer, and a strategic advisor working at the intersection of systems, foresight, and design. In his daily work, he helps teams, products, and companies to become more resilient by making the right choices about their futures and business and build teams, capabilities and organizations to support this in quest long term.