New ways of working

Towards a human-centric future - key points and learnings

Laura Leskelä & Roope Ruotsalainen
Laura Leskelä & Roope Ruotsalainen Strategist & Business designer

25 Jun 2020, 14:00 EEST


Discussion within businesses has moved from being customer-centric - to being human-centric, but what does it actually mean? How does the new era and power of humanity translate to creating future-proof strategy, insights, creative discovery and a new everyday way-of-working?

ABOUT Laura Leskelä & Roope Ruotsalainen

Laura is a human-centric strategist with focus on customer experience, brands and the future. She's passionate about turning hidden signals, future trends and human insights into business-relevant experiences and immediate action plans. Inspired by brands that set the pace for others by taking a stand, she persists in understanding businesses and facilitate great work and growth for her clients.

Roope Ruotsalainen is the CEO of business design agency Frankly Partners. He strives to turn brands and organizations human centric. Roope is passionate about change design and leadership, for which he has been a practitioner since his early age, yet finding every day more to learn.